Last updated: 1 June 2026. This policy describes how bull88 collects, uses, stores, and protects your personal information.
1.1 bull88 ("we", "us", "our") is committed to protecting the privacy and personal data of all individuals who use the bull88 platform, including registered account holders, visitors to the bull88.win website, and users who interact with bull88 through any associated digital channel.
1.2 This Privacy Policy explains what personal data bull88 collects, why we collect it, how we use and store it, with whom we may share it, and what rights you have in relation to your personal data. We encourage you to read this policy carefully before using the bull88 platform.
1.3 This Privacy Policy applies in conjunction with our Terms & Conditions and Responsible Gaming Policy. In the event of any inconsistency, this Privacy Policy governs matters relating to personal data.
1.4 bull88 operates under applicable international gaming authority regulations and complies with the data protection obligations imposed by those frameworks. Where applicable law imposes additional requirements, bull88 will comply with those requirements.
2.1 Registration Data. When you create a bull88 account, we collect: full legal name, date of birth, email address, mobile phone number, preferred username, and the country and state of residence. This information is mandatory for account creation and identity verification.
2.2 Identity Verification (KYC) Data. To comply with anti-money laundering (AML) obligations and to verify your identity before processing large withdrawals, bull88 may collect copies of government-issued photo identification (e.g. MyKad, passport), proof of residential address (e.g. utility bill, bank statement), and, where required, documentation evidencing source of funds.
2.3 Financial Data. bull88 collects transaction records including deposit amounts, withdrawal requests, payment method identifiers (e.g. masked e-wallet account references, masked bank account numbers), and transaction timestamps. Full payment credentials (card numbers, full bank account numbers, e-wallet PINs) are never stored on bull88 systems — these are handled exclusively by our licensed payment processors.
2.4 Gaming Activity Data. bull88 records all bets placed, games played, session durations, stakes, outcomes, and balance movements associated with your account. This data is used for account management, dispute resolution, responsible gaming monitoring, and regulatory compliance.
2.5 Device and Technical Data. When you access the bull88 platform, we automatically collect: IP address, browser type and version, device type and operating system, session start and end times, pages visited, and referring URLs. This data is used for security monitoring, fraud prevention, and platform optimisation.
2.6 Communications Data. If you contact bull88 customer support via live chat or email, we retain records of that communication, including the content of messages, timestamps, and the nature of the issue raised.
bull88 uses the personal data described above for the following purposes:
4.1 bull88 processes your personal data on the following legal bases:
4.2 Where bull88 relies on consent as a legal basis, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
5.1 bull88 does not sell your personal data to any third party. We do not share personal data with third parties for their own marketing purposes.
5.2 bull88 may share your personal data with the following categories of recipients in the circumstances described:
5.3 All third-party data processors engaged by bull88 are required to implement appropriate technical and organisational security measures and to process personal data only on bull88's documented instructions.
6.1 bull88 uses cookies and similar tracking technologies (including web beacons and local storage) to operate and improve the platform. The categories of cookies used are as follows:
6.2 You may control cookie preferences through your browser settings. Disabling essential cookies will affect your ability to log in and use the bull88 platform. Disabling functional or analytics cookies will not impair core functionality.
7.1 bull88 retains your personal data for as long as your account remains active and for a period thereafter as required by applicable law and regulatory obligations. Gaming authority regulations typically require retention of transaction and KYC records for a minimum of 5 years following the end of the customer relationship.
7.2 Gaming activity records, transaction logs, and communication records associated with a closed account are retained for a minimum of 5 years from account closure for regulatory compliance and dispute resolution purposes.
7.3 Marketing consent records are retained for 3 years from the date of consent or last marketing interaction, whichever is later, to evidence compliance with consent requirements.
7.4 At the end of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with bull88's data disposal procedures.
8.1 Subject to applicable law, you have the following rights in relation to your personal data held by bull88:
8.2 To exercise any of these rights, please contact bull88 via [email protected] with the subject line "Data Rights Request". bull88 will respond to verified requests within 30 days. Identity verification may be required before processing certain requests.
8.3 Where bull88 is unable to comply with a request due to a conflicting legal obligation (e.g. mandatory AML record retention), we will explain the basis for the limitation in our response.
9.1 bull88 implements technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, and alteration. These measures include:
9.2 Notwithstanding the above, no data transmission over the internet or electronic storage system is completely secure. bull88 cannot guarantee absolute security but will take all reasonable steps to protect your personal data and to notify you promptly in the event of a material breach affecting your data.
10.1 The bull88 platform is strictly intended for adults aged 21 and above. bull88 does not knowingly collect personal data from individuals under the age of 21. Registration requires confirmation that the applicant meets the minimum age requirement, and KYC verification is used to confirm age where required.
10.2 If bull88 becomes aware that personal data has been collected from an individual under the age of 21, that account will be immediately closed and the associated personal data will be deleted, subject to any legal obligations requiring retention.
10.3 If you believe that a person under 21 has registered a bull88 account, please contact us immediately at [email protected].
11.1 bull88 may update this Privacy Policy from time to time to reflect changes in our data practices, applicable law, or regulatory requirements. Material changes will be communicated to registered users by email to the address on file, with reasonable notice before the changes take effect.
11.2 The "Last updated" date at the top of this page indicates when the Privacy Policy was most recently revised. Continued use of the bull88 platform following the effective date of a revised Privacy Policy constitutes acceptance of the updated policy.
11.3 The current version of this Privacy Policy is always available at bull88.win/privacy-policy. We encourage you to review this page periodically to stay informed of how bull88 handles your personal data.
12.1 If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data bull88 holds about you, please contact the bull88 Data Support Team:
12.2 For complaints regarding bull88's data handling that are not resolved to your satisfaction through our internal process, you may have the right to lodge a complaint with the relevant regulatory authority in your jurisdiction.
All data transmitted between your device and bull88's servers is protected by 256-bit SSL/TLS encryption. Your account credentials, transaction data, and personal information are never transmitted in plain text — the same standard used by Malaysian financial institutions.
bull88 collects only the KYC documentation required by applicable gaming authority obligations. Identity documents are stored encrypted and accessed only by authorised compliance staff. They are never shared with marketing partners or used for purposes beyond regulatory compliance and fraud prevention.
bull88 does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes. Data shared with third-party service providers is limited to what is necessary for the specific service and is governed by strict data processing agreements.
Registered bull88 players can request access to, correction of, or deletion of their personal data at any time by contacting [email protected]. Marketing consent can be withdrawn via account settings instantly. Data rights requests are responded to within 30 days of receipt.
bull88 does not hold your data indefinitely. Regulatory records are retained for the minimum period required by gaming authority obligations (typically 5 years post-account closure) and securely deleted or anonymised thereafter. We don't keep your data longer than necessary.
The bull88 platform and its data infrastructure undergo regular security assessments, including penetration testing. Access to internal systems containing personal data is restricted by role and requires multi-factor authentication. Incident response procedures are in place to address any security events promptly.
bull88 is committed to transparent, responsible data handling. Log in to manage your account privacy settings, or contact support if you have any questions about your data.
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